Sharing Information or Shameless Self-Promotion?

Maybe it’s a generational thing, as Gen Xers were told from an early age that we were special, our thoughts unique and we could grow up be anything we wanted. Maybe it’s a technology thing, as the prevalence of social media mediums has given all of us opportunity and impunity to broadcast our most mundane opinions. And maybe it’s just a me thing – maybe I’m just self-absorbed and obsessed with tools that let me focus on my favorite subject (hint: he’s got blond hair, blue eyes and wears a smirk like nobody’s business).

Whatever the explanation, there is no arguing the fact that our online interactions have become increasingly bombarded with self-promotion…and really, why shouldn’t I fall in line with the masses? Today I’d like to share with you two tech tools that I will be using to communicate both my ideas and “matthewsm1th” brand.

The first is – billed as a content curation service that enables people to publish online newspapers based on topics they like. I’ve seen various “Dailies” on my Twitter feed and decided to create one of my own. For all your philanthropy, social media, nonprofit communication and related reading, I encourage you to check out the Daily. This electronic newspaper will update each day, so bookmark it and return regularly.

For some, my Daily may be a bit broad. I have limited control over what the algorithm selects and have neither the time nor inclination to read every article published. Clearly, I can’t exactly expect anyone else to do so. That’s why I’m super excited about Twylah – a site that catalogs all my Tweets and organizes them (by topic and hashtag) into a sleek newsletter format. The result is something that, at first blush, resembles my Daily. Upon further review, however, you will notice that my Twylah page contains only the content I intentionally pushed to my Twitter followers. Still in beta testing, this tool provides a sleek way to organize and monitor content, while “showing the world who you are and what you’re about at a glance.”

Again, it’s entirely possible that these sites appeal to me simply for their power to broadcast my thoughts, inspiration and smiling face all over the interwebs…but it’s also possible that there may be some genuine value contained within. Check out my Daily and my Twylah and tell me what you think!