NAUGHTY OR NICE: Breaking a Promise

Note: this week, I’ll be examining trends in social media and/or philanthropy and attributing a “naughty” or “nice” rating to them. This is the fourth installment.

I’ve got writer’s block today, but it’s not because I’m lacking a topic. It’s not because I’m at a loss for words, either. It’s because I got some bad news yesterday that has yet to scab over and start to heal.

I’m OK. My family is OK. I don’t mean to be melodramatic and there’s definitely nothing for anyone to worry about. I promise. I just can’t blog. It’s that simple. No need to raise any alarms. I hope to share a new post (and perhaps some details) tomorrow.

So if you’re here to read my “naughty or nice” review, I’m sorry to disappoint you. Suffice to say, breaking a promise to one’s limited blog readership is extremely NAUGHTY.

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Previously in “Naughty or Nice”:
12/19 – Listing your Klout score on your resume

12/20 – Printing your face on a business card

12/21 – Social Media Interns

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NAUGHTY OR NICE: Social Media Interns

Note: this week, I’ll be examining trends in social media and/or philanthropy and attributing a “naughty” or “nice” rating to them. This is the third of five reviews.

Last week, I asked my Twitter followers to help me identify some naughty or nice trends for this series. One follower was especially exuberant about her topic – unpaid interns running a company’s social media presence. Ladies and gentlemen, I give you six passionate comments from Vik Gill:

  • “Nonprofits so cash-strapped they have to use unpaid interns for social media [is a] bad idea!”
  • “Why would you trust the social media presence of your business to somebody who has no social media work experience?”
  • “The fact that a student has been playing around on Twitter and Facebook does not a social media expert make.”
  • “Unless you are giving interns the most trivial tasks, the amount of damage they can do to your brand is unquantifiable.”
  • “How much do you really know about social media if you think someone with no experience is the best person to build your brand?”
  • “Using social media interns creates limitations that arise from a business model that requires free labour to sustain it.”

I’ll cut Vik some slack for the improper spelling of “labor” because she’s British and they think they invented the language.

Do you really want this "dude" to be the online voice for your brand?

Vik’s points are spot-on. When we are uncomfortable with a task, we instinctively want to stick the responsibility on someone else. Interns are young, so they know computers; interns are free, so it makes sense to assign them the duties that don’t generate any revenue.

And if you accept those conclusions, I look forward to your 2012 tales from the unemployment line.

It’s easy to assign your interns (or even younger/entry level employees) to social media. It may even seem logical to do so. But social media is increasingly becoming the way corporations, nonprofits, peer groups, causes and more engage their audiences. Our online ambassadors need to be passionate and knowledgeable if they hope to grow and indoctrinate supporters. Interns often have enthusiasm, but it’s not their job to personally invest…it’s their job to figure out what they’re good at and what they want to do with their professional lives.

At the same time, it’s hard to determine social media ROI. It can often feel like we’re shouting into the ether. It may even seem like our Tweets and posts and likes and shares are often a colossal waste of time. But they’re not. One fan’s passion can spread to thousands of his or her peers. It’s difficult to do social media well, but is it any harder than a hundred other tasks in our competitive marketplace? Skimping on social media is just a cop-out for business leaders afraid to invest in something they don’t completely understand.

As 2011 draws to a close, it’s comforting to see that most successful brands have accepted the fact that not doing social media means money left on the table. In 2012, here’s hoping that more will realize that doing it incorrectly can jeopardize their future.

Oh, and if you couldn’t figure it out, using interns to run your social media community is a big, fat naughty!

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Previously in “Naughty or Nice”:
12/19 – Listing your Klout score on your resume

12/20 – Printing your face on a business card

NAUGHTY OR NICE: Printing Your Face on a Business Card

Note: this week, I’ll be examining trends in social media and/or philanthropy and attributing a “naughty” or “nice” rating to them. This is the second of five reviews.

Remember that scene in American Psycho where Patrick Bateman and friends swap business cards and swoon over “Bone” backgrounds and “Silian Rail” lettering? A lot has changed since Wall Street of the 1980s – and it hasn’t all been because of the OWS movement.

In today’s business world, we’re all looking for an edge…yet most of us overlook the competitive advantage we can gain from our business cards. Rather than order up another batch of 500 boring corporate cards from Office Services, why aren’t more of us using customization to better create a lasting impression?

What better way to be remembered than by printing your face on your business card?

A few months ago, I used an About.Me perk to order business cards from moo.com. Instead of being forced to use the same corporate information as all of my colleagues, I could completely customize the card’s text. I inserted a QR code to direct people straight to a web page of my choosing. And while there were hundreds of gallery options for the flip side of my card, I decided to let my face do the talking.

As you can see above, I was so enthralled with my custom card that I designed and printed another version. Now, I have a standard size card AND a “mini” card. Again, it’s all about being remembered, so if we’re already thinking outside the box, why not experiment with different images and sizes?

When I hand someone my custom business card, I *always* get a reaction…and most of the time it’s positive. Even if our conversation wasn’t especially memorable, I can count on my card triggering a bit of recognition a day, week or month later. Sure, the words that come out of my mouth may be boring, but who can forget this face?

Don’t we all want to stand out? Don’t we all want to be remembered? While unconventional, my custom business cards are both professional and quirky – actually, they’re a lot like me.

That’s why I say that printing your face on a business card is NICE.

What do you think? Am I participating in an exercise in vanity? Am I being more foolish than innovative? Should Patrick Bateman invite me over for a conversation on 80s pop music? I want to hear your thoughts.

Coming tomorrow: an analysis of who should be running your company’s social media community.

Previously in “Naughty or Nice”:
12/19 – Listing your Klout score on your resume


NAUGHTY OR NICE: Listing Your Klout Score on Your Resume

Note: this week, I’ll be examining trends in social media and/or philanthropy and attributing a “naughty” or “nice” rating to them. This is the first of my five reviews.

These days, you don’t have to troll much on the internet to find someone ranting about Klout. Though it was widely well received upon launch, an increasing number of critics are popping about of the woodwork, declaring the online influence metric unethical and even opting out of the rating system. Still, as long as research points to a clear correlation between high Klout scores and CTR, page views, inbound links, etc, it’s safe to say the controversial service isn’t disappearing anytime soon.

Since I try to update my resume annually (even when I’m happily employed), I recently considered adding my modest Klout score to the standard name, address, contact information section. I already list my LinkedIn custom URL, which I know has been accessed by prospective employers in the past. Why not, I wondered, also let hiring managers know that I have been independently rated as having an “above average” online influence?

Apparently, I wasn’t the only one pondering that question, because last week I stumbled upon the #happo (Help a PR Pro Out) Twitter chat and the “Klout on the resume” issue was raised. To my surprise, it seemed like the majority of chatters thought listing one’s Klout score on a resume was a bad idea…and a few people went so far as to suggest it could hurt a prospect chances to secure an interview or get hired.

Why the overwhelming sentiment against Klout?

After reading his Tweets, I engaged Arik Hanson to get some answers. Arik, whose website offers some excellent PR content, was kind enough to simplify his take into this 140-character bite: “[Klout] A) is not entirely reputable/credible, B) screams “look at how cool I am”, and C) has little/nothing to do w/job performance.”

I pressed Arik further, asking him if his opinion would change if he were hiring for a job that required social media savvy (a community manager, for example). Wouldn’t a Klout score then be a good metric for evaluating applicants? Arik said that, for him, it still would not be valuable…but he deferred to Amber Naslund for her expert advice.

Amber, a social strategist and author, confirmed Arik’s take. She explained that “Community management success does not equal volume of activity, which is what [Klout] tracks.”

Since the Klout debate has only just begun, and early public opinion seems to be decidedly against, I have decided to forgo the addition of my score on my 2012 resume.

So if you’re keeping score at home, kiddos, listing your Klout score on your resume? That’s NAUGHTY.

What do you think? Has anyone had any positive or negative experiences listing a Klout score on his or her resume? So far, I’ve only heard about theoretical…but I’d love to know if anyone stumbled across this in real life.

Stop back tomorrow for an examination of a thoroughly modern take on personalizing your business cards.

CAPTION CONTEST: Yo Yo Ma

Last night, the Chicago Community Trust threw a party commemorating its 96th anniversary. As befits such a prestigious institution, many A-listers showed up, including Illinois Governor Pat Quinn, Chicago Mayor Rahm Emanuel and celebrated cellist Yo Yo Ma.

A photo of the latter has begun to circulate the interwebs today, and before the context is known, I’d like to host a caption contest. Here’s all you need to know: yes, that’s really Yo Yo Ma. Yes, he’s on the bathroom floor. And yes, that’s a wombat.

Photo via Peter Sagal

Best caption wins an as-yet undetermined prize…and my eternal respect. Post your caption in the “reply” section below!

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UPDATE 12/15: There’s a YouTube video (of course)!

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UPDATE 12/26: OK, I’m calling it. For the quality and quantity of his submissions, Matt Boresi is our #YoYoWombat caption contest winner. Matt is a Chicago-based Opera and Musical Theatre professor and librettist. To learn about his stuff, visit hilliardandboresi.com, or follow him on Twitter @unclerocco (17 years and over is best) for general musings.

Don’t Thank Me for ‘Favoriting’ Your Tweet

NEWS FLASH: there’s a lot of mean spirited activity on the internet. People and brands – especially popular ones – are easy targets for “haters” and “trolls” who enjoy nothing more than being part of destructive mockery. If social media is truly about social interaction, you’d think I’d be in favor of any effort to exhibit good manners during online interactions. And that’s true…with one exception.

For the love of all that’s holy, don’t thank me for “favoriting” your Tweets.

Like many social media addicts, I check Twitter dozens of times throughout each day. It’s not uncommon for hundreds of Tweets to have filled in my timeline between visits and there’s no way for me to click on every link and read every story without being completely unproductive in my offline life. My solution: click “favorite” on those tweets that seem especially interesting, then read the links when I have time to digest them. Pretty logical, right?

Yet recently, perhaps in response to the growing anti-social masses, I’ve received more and more “Thank you for favoriting my Tweet” mentions. Besides the superfluous verbiage on my timeline, these people are missing the point – I favorited your Tweet because you shared solid content…don’t go wasting my time now!

There is obvious value in thanking someone for a ReTweet or mention, because that’s an intentional interaction. When someone RTs you, they promote you and your brand across their network…it is validation, acceptance and applause. When someone favorites your Tweet, however, you can’t know their motives.

Like most things social media, a little help from Inspector Google revealed I’m not the first to think about what a favorited Tweet really means. Mark Suster polled his followers and found that 90%+ use “favorite” like I do – as a way to save something to read later. 5% said to really “like” something (the way folks commonly use Facebook’s “like” feature) and 5% said “a bit of both.”

My own informal Twitter research yielded similar results. Tweeps Jennifer Price and Nick Savarese both said they use the favorite button as a bookmarking tool so they can read links later. Jen, a really smart philanthropy consultant and blogger, said she stopped using the favorite button because “I was getting so many ‘thanks for liking/supporting’ type of tweets” that were “creeping me out.”

Yes, my sample size was hardly reflective of the vast Twitterverse, and Suster admits that his was far from a comprehensive study. Yet I think the answers we both found are a fair representation of how people use the Twitter favorite button.

If we’re all simply favoriting Tweets as a way of adding something to our to-do list, is that really worthy of a thank you? Are the thankers simply overcompensating for widespread anti-social behavior? Are they desperately seeking validation? Or perhaps I’m being too harsh on them? Should good manners always be welcomed, no matter what?

What do you think?

Facebook and the Zombie High School Reunion

Mrs.matthewsm1th’s high school class celebrated its 10 year reunion last weekend, but they did so without my better half. “Why would I pay $200 to hang out with people I never really liked?” she reasoned. “Especially when Facebook tells me everything they’re all doing for free.”

I had a nice little rant planned about how reunions have been killed by the proliferation of social networks, but some Google research proved that I’m hardly the first to come to this conclusion. Instead of regurgitating the same old anecdotal stories and cherry picked stats, I thought I’d instead offer a few tips to the reunion industry to help it come back from the dead.

You know, like a zombie (and you thought the title was all about search engine optimization).

If you’re part of the organizing committee for your high school reunion, here are five ideas you can implement to ensure that Facebook doesn’t drain the life blood out of your guest list:

1. Real Life Superlatives – whatever happened to your high school class’s “Most Likely to Succeed?” Did he launch a successful internet startup and sell it to The Man for a cool $500 million? Or did he drop out of college and focus full time on fantasy sports management from his parents’ basement? At your next reunion, recognize the guy or gal who actually DID succeed and watch as the registration list fills up with Wall Street, Silicon Valley and lottery winner types. (TARGET DEMO: Neeeeeeeeeeeeeeeeeeerds!)


2. Arm Wrestling Contest – OK, so maybe the life success barometer won’t entice too many blue collar types to attend, but a physical challenge? Sign me up, coach! TARGET DEMO: jocks and the “Jersey Shore” types. Plus, anyone who likes jokes about Lincoln Hawk.


3. Who Wore it Best? – inspired by the asinine and ridiculously popular feature in US Weekly, a panel of catty class fashionistas reviews reunion styles and passes judgement. TARGET DEMO: women who make themselves feel better by saying nasty things about other women. Also known as 98% of women.


4. Baby-Free Zone – most of the people with whom I went to high school have kids…and most of those people use their kids’ faces as their Facebook profile picture. No more passing around iPhones or making the unwed/barren feel bad about their disposable income and regular sleep schedules. After all, reunions should be about the people, not the procreations. TARGET DEMO: the childless…and the people who hate their own kids.


5. Embrace a Cause – did you really think a philanthropy-inspired blog could leave off a philanthropy angle? Each guest picks one cause close to his or her heart. $10 of everyone’s registration fee gets pooled together and, at the end of the night, one charity is selected at random to receive the funds. TARGET DEMO: anyone with a heart.

Got any more Zombie Reunion ideas? Please share them below.

BOOK REVIEW: Start Something That Matters

  1. A couple of weeks ago, I wrote about being selected to participate in the TOMS Shoes’ “Books for Bloggers” promotion. I received two copies of TOMS’ founder, Blake Mycoskie’s, new book “Start Something That Matters.” One copy was mine to read and review, while the other was meant for me to give away. While this post is about my review, details on the giveaway can be found here.
  2. I read the bulk of “Start Something That Matters” while commuting to and from work on Chicago’s el. As I was reading, I tweeted the passages that most resonated with me…here are the quotes and context, compliments of Storify:
  3. “Increasingly, the tried-and-true tenets of success are just tried, not true.” @BlakeMycoskie #StartSomethingThatMatters
    November 17, 2011 7:07:36 PM EST
  4. This quote was found in SSTM’s opening pages and its quirky word play was what inspired me to tweet out interesting passages as I came across them. Though I usually abhor puns and think they scream “GIMMICK,” I believe that Blake has truly touched on something valuable; today’s business world is long on advice, but short on originality and risk-taking. The same can’t be said for Blake himself, nor for TOMS Shoes…which should become apparent as you continue to read.
  5. “Stories are the most primitive and purest form of communication.” – @BlakeMycoskie #StartSomethingThatMatters
    November 21, 2011 9:08:11 AM EST
  6. Blake is big on story-telling and attributes it to TOMS’ success. Anyone can make a cool, comfortable pair of shoes…but TOMS was able to connect product with passion. Their customers feel like partners and ambassadors, all because of a compelling and inspiring story.
  7. “If you doubt your own authenticity, it will sap your passion.” – @BlakeMycoskie #StartSomethingThatMatters
    November 21, 2011 7:12:06 PM EST
  8. Think about your contacts in the business and/or nonprofit world. Now think about the people who personally commit to their product/mission…and think about the ones that “just” do their jobs. My guess (and Blake’s hypothesis) is that you’ll see two distinct groups emerge — one that’s passionate and successful, the other that’s ambivalent and middling.
  9. “What distinguishes the ultimate successes from the ultimate failures is what you do with them.” – @BlakeMycoskie #StartSomethingThatMatters
    November 22, 2011 9:04:31 AM EST
  10. Sometimes, there’s a fine line between good and bad…between pass and fail…between success and failure. Blake suggests that it’s not so much the idea that dictates a project’s success, but the drive and reactions of the person or people implementing it.
  11. “I surround myself with inspirational quotations.” – @BlakeMycoskie #StartSomethingThatMatters #meta
    November 22, 2011 9:12:36 AM EST
  12. Each chapter starts with an inspirational quote. I guess it’s no suprise, then, that Blake wrote a book filled with inspiring words from his own mind.
  13. “Lack of resources inspires creativity… It’s one one of the reasons @TOMS succeeded.” – @BlakeMycoskie #StartSomethingThatMatters
    November 22, 2011 6:35:22 PM EST
  14. One of the most compelling (and easy to replicate) parts of the TOMS story is how the company started on a shoe-string budget and found success before it was logistically ready to handle it. How did Blake avoid business disaster? By staying simple, exploring every possible cheap/free option and resisting the urge to burn capital (ahem, pets.com) simply because it was available.
  15. “Simplicity is simple. Perhaps this sounds redundant. But it’s true, and it’s important.” – @BlakeMycoskie #StartSomethingThatMatters
    November 23, 2011 4:12:28 PM EST
  16. ‘Nuff said.
  17. “Ur org’s next great idea may come from…the top down, bottom up or zigzagging thru the middle.” @BlakeMycoskie #StartSomethingThatMatters
    November 25, 2011 4:46:01 PM EST
  18. Power to the people! Organizational hierarchy is often important, but Blake suggests that it not come at the expense of innovation. Often, the best insights can come from those employees with ears closest to the ground. Make sure you set up a system in which their observations are collected, appreciated and acted upon.
  19. “Being clear about where your donors’ money goes is the best way to build their trust.” @BlakeMycoskie #StartSomethingThatMatters
    November 25, 2011 5:02:23 PM EST
  20. This is gospel to fundraisers, but cringe-inducing to many of our accounting offices. Yes, transparency requires a lot of extra effort…effort that will be rewarded tenfold by loyal, appreciative and increasingly well-educated nonprofit donors.
  21. “Compliment publicly and criticize privately, but do both directly.” – @BlakeMycoskie #StartSomethingThatMatters
    November 26, 2011 12:09:11 AM EST
  22. What a great business tip! This one has already gone into my rotation.
  23. “Incorporate giving in2 ur business model & give ur business a mission larger than ur bottom line” @BlakeMycoskie #StartSomethingThatMatters
    November 23, 2011 9:16:37 AM EST
  24. “Giving feels good. But…giving is truly good for business as well.” – @BlakeMycoskie #StartSomethingThatMatters
    November 26, 2011 10:23:28 AM EST
  25. “When giving is incorporated into ur business model, customers become product marketing partners.” @BlakeMycoskie #StartSomethingThatMatters
    November 26, 2011 10:26:19 AM EST
  26. These passages appear in different sections of the book, but I’ve united them here because the message is a common one.While not every for-profit business can or should work on TOMS’ “one for one” model, Blake (and a growing number of other business leaders) suggests that to build loyalty among customers, today’s companies need a connection to social good. You may not be able to give away a million pairs of shoes to children in third world countries, but your customers will appreciate and reward your genuine efforts to make a difference in your local community. And really, can’t every business do that? Shouldn’t every business do that?
  27. “I firmly believe that every person alive can make this world a better place.” @BlakeMycoskie #StartSomethingThatMatters
    November 26, 2011 10:45:04 AM EST
  28. Carpe diem, Blake. Carpe diem.

The Difference Between Charity and Philanthropy

The words charity and philanthropy are often used interchangeably, but it is the difference between the two that makes the biggest impact on the world around us.

Charity is ingrained in America’s cultural fabric – we give to charity because we feel a moral or religious calling to do so. Charity is how we show compassion for people displaced by natural disaster, or our support for victims of crime or violence. Charity is the change we leave behind in the jar to find homes for abandoned animals, or the extra dollar we contribute to fight poverty in third world countries.

Goodwill Industries is an American institution (and a former two-time employer of this blogger) that relies on charitable contributions to help support its services. And yet, its founder, the Reverend Edgar J. Helms, believed that Goodwill should be “not charity, but a chance” for people in need.

How does that chance happen? The answer is philanthropy.

Steve Gunderson, former president of the Council on Foundations, helped distinguish the difference between the two ostensibly interchangeable ideals:

Charity tends to be a short-term, emotional, immediate response, focused primarily on rescue and relief, whereas philanthropy is much more long-term, more strategic, focused on rebuilding. One of my colleagues says there is charity, which is good, and then there is problem-solving charity, which is called philanthropy, and I think that’s the distinction I have tried to make.

Whereas charity is essential to address immediate needs, philanthropy is the means by which individuals and nonprofit agencies achieve their greater missions. Philanthropy is breaking down the stereotype that an ex-offender can’t contribute to a business and society at-large. Philanthropy is building a well for a remote village in East Africa. Philanthropy is changing hearts and minds and cultures, it’s righting wrongs, it’s making the world a better place.

Charity is giving…philanthropy is doing.

Modern philanthropy paraphrases another of Reverend Helms’ favorite sayings. Charity can be a vital hand out to someone in need, but philanthropy is the hand up that allows that individual to find lasting success.

Few of us can make the kind of gift that adds a wing onto a hospital or builds a new library at our alma mater, but almost all of us can – with a little planning – be philanthropists that make a difference in some small (or large) way.

The difference between charity and philanthropy is one we can all define, if we take a little effort to make the distinction. Are you up for the challenge?

CEO Leadership Tips for Young Professionals

  1. Julie Smolyansky was the youngest ever female CEO of a publicly held firm when she assumed leadership of Lifeway Foods (NASDAQ: LWAY) in 2002. On November 16, she joined the Young Professionals of Chicago for a breakfast conversation about leadership, overcoming challenges and achieving success as a young professional.
  2. Not one to hide behind podiums, Smolyansky immediately endeared herself to the audience by making herself accessible (sorry for the poor photo quality).
  3. CEO of @lifeway_kefir, Julie Smolyansky #YPCceo http://lockerz.com/s/156663287
    November 16, 2011 8:36:09 AM EST
  4. Smolyansky was thrust into CEO position when her dad died suddenly. Stock crashed next day. “It totally pissed me off.” #YPCceo
    November 16, 2011 8:50:23 AM EST
  5. Smolyansky’s father was the founder and CEO of Lifeway.  After his sudden heart attack, she was asked to fill his very big shoes. She had to simultaneously grieve AND lead — a responsibility made difficult by the fact that few people seemed to think she was capable of sustaining the company’s growth. Her anger may have provided the initial fuel, but Lifeway’s subsequent success can be attributed to rational leadership.
  6. Smolyansky on thinking outside the box: “the rules aren’t what you assume they are.” #YPCceo
    November 16, 2011 8:42:16 AM EST
  7. Smolyansky: “your skill set is your skill set, but your passion & tenacity can take you anywhere.” #YPCceo
    November 16, 2011 8:50:31 AM EST
  8. These two leadership quotes sum up Smolyanksy’s leadership style; she feels very strongly that her passion and daring made up for any shortcomings in her leadership resume.
  9. On company’s natural foods vision: “how you treat your body is how the world treats you.” #YPCceo
    November 16, 2011 8:52:03 AM EST
  10. Smolyansky: “The core of what we’re doing is healing the world through food.” #YPCceo
    November 16, 2011 8:54:14 AM EST
  11. “It’s good business to find ways to help society.” Nice that @juliesmolyansky knows giving back is about more than tax write-offs #YPCceo
    November 16, 2011 9:10:29 AM EST
  12. “The next generation of people & companies bears the responsibility to actively make the world better.” @juliesmolyansky #YPCceo
    November 16, 2011 9:01:57 AM EST
  13. Smolyansky frequently peppered her advice with words like “karma” and “doing the right thing.” She expressed her obligations not only to stockholders and consumers, but to spread the gospel about healthy, sustainable and local foods. More on Lifeway’s corporate social responsibility
  14. Smolyansky: “It’s up to every [young] professional to find their passion and make it their career.” #YPCceo
    November 16, 2011 8:55:15 AM EST
  15. “There’s a leadership gap in the modern business world. Young professionals need to step up to the challenge.” – @JulieSmolyansky #YPCceo
    November 16, 2011 8:59:54 AM EST
  16. Perhaps she was just telling the room full of 20- and 30-somethings what they wanted to hear, but Smolyansky urged her audience to step up to leadership, rather than wait for the opportunity to be handed to them.
  17. “If you’re comfortable, you’re not growing. We’ve never been comfortable.” @juliesmolyansky #YPCceo
    November 16, 2011 9:15:23 AM EST
  18. A great leadership mantra. Smolyansky implored her audience to do what she asks her employees to do — experiment outside their comfort zones to achieve maximum success.
  19. “The future of corporate social responsibility isn’t cash donations…it’s building business models around doing good.” – Smolyansky #YPCceo
    November 16, 2011 9:24:06 AM EST
  20. When asked about Lifeway’s philanthropy, Smolyansky said she thinks the future isn’t in a conventional grants model. She is fascinated by micro finance and seems focused on social entrepreneurship more than old-school charity.
  21. *****

After the event, Smolyansky and I exchanged emails and I asked her for a few closing words for young professionals (since my live Tweets ended abruptly). She was kind enough to humor my request, so I’ll let her words serve as a conclusion:

If you have any doubt about your abilities to lead, to contribute…let them wash over you now and get on with it. We don’t have time. The time is now. We need you to step up, challenge yourself, innovate, be who you were meant to be. Join a movement you believe in or create your own. Just do it. The world is rooting for you.
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Pretty inspiring stuff, no?